Content batching is a technique that helps you fast-track content production. It involves dedicating uninterrupted time to plan, shoot, or write content in advance. This is a practice used by brands to take advantage of time and resources.
While this may sound like more work, it’s the opposite and it allows you to finish jobs faster so you can dedicate your time to upcoming projects.
Here are three things you can learn from brands when it comes to content batching:
Diversify your wardrobe: select a few looks and change between shoots to keep your content looking fresh and diverse.
Think about your channel strategy: during the planning stage, identify your channels and plan to capture content for their specific formats.
Think about your content plan: refer to your content pillars. Think about key dates and observances and plan your shot list around them.